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Mark
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Jul 18, 2011 • What do we do..? We supply Australian advertising and digital agencies with offshore / outsourced digital advertising production. We use local project managers and QA (generally out of Sydney); our people work with your project managers or account managers. We specialise in quick-turnaround, high-volume digital jobs; here’s a list of what we excel at: Flash...
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Mark
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Jan 23, 2012 • Following on from my last post about the current fate of Kodak & Blackberry, here’s a very good list of all the dumb things companies do. Click here for the jump, many thanks to CBS News. And of course here’s my take on the whole thing – sound advice if ever I’ve seen it..!
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Mark
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Jan 18, 2012 • Extinct animal being admired by extinct Victorian-era people. This post is about RIM (Blackberry) & Kodak, two behemoths in their fields that appear destined to shuffle off their respective mortal coils in 2012. First though, let me start by expressing a little bit of excitement about finding a feature picture for this missive that actually...
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Mark
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Jan 10, 2012 • Welcome to 2012..! After spending the last month reading all the predictions for the world of online, technology and advertising this year you could be forgiven for being slightly overwhelmed. So I thought a more relaxed start to the year would be nice. The theme for this is, of course, teamwork…
A quick post today, thanks to the fine folks at Digital Buzz Blog. A couple of years ago all you’d hear from marketers was ‘we want something that will go viral’. If only I had this infographic to show them then..! It breaks down the network effect that empowers viral marketing, its anatomy, types, reasons...
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Mark
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Nov 26, 2011 • Unicorn meat – apparently far easier to find than agency profits. Is your agency unsuccessfully searching for the first of these mythical beings..? This fresh out of the UK, thanks to Campaign for the story: “The profitability of UK marketing services agencies nose-dived by more than 50 per cent during the first half of 2011....
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Mark
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Nov 19, 2011 • I get asked once a week whether something should be a mobile app or not. And whether it should be on iOS (and if so, for iPhone or iPad or both) or on Android instead? Or on both platforms? Or should they just do a website that looks good on a new mobile? It’s a...
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Mark
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Nov 15, 2011 • Having spent my fair share of time in ad agencies, and appreciating how everything is apparently better if it’s in an infographic, here’s a good one that has been doing the rounds. And no.. today’s advertising agencies are nothing like Mad Men. No matter how hard they try. (Kudos to Big Orange Slide for this...
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Mark
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Oct 29, 2011 • Yet another digital talent that is shunning you. There’s nothing like a headline that says “Why Digital Talent Doesn’t Want To Work At Your Company” to get my attention. It feels like the last 10 years working in various digital businesses has always involved the same challenge.. identifying, hiring and keeping top talent. I don’t...
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Mark
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Oct 24, 2011 • AltaVista circa 1996. One trend that did pan out, just not with them Mary Meeker from KPCB is one switched-on person in the world of digital. Her Internet trends presentations are legendary, and as the head of the digital investment arm of one of the most successful global investment companies in the world she certainly has to...
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Mark
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Oct 22, 2011 • Visualizing the “super entity.” Courtesy: New Scientist Here’s an interesting piece. The folks at the Swiss Federal Institute of Technology in Zurich had three of their ‘systems theorists’ run some quantative modelling analysis over a 2007 database of almost 37 million companies.. and boiled them down to 37,000 transnational companies.. to then deduce who owns what...
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Mark
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Oct 17, 2011 • It was Mark Twain who famously said ”The report of my death was an exaggeration” when a reporter was sent to investigate his death. It was in fact his cousin who was seriously ill. In the same way we have various reports of the demise of Adobe Flash, held up as the ongoing saviour to the...
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Mark
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Sep 12, 2011 • Now here’s something for you budding entrepreneurs out there. And my apologies to those of you who are Rolling Stones fans. The secrets of start-up success have always been hard to pin down. There are a few pointers that any successful start-up operator will gladly share.. usually beginning with work your ass off, never stop believing,...
The Basics (And A Promise Kept).
Apr 19, 2012
Late. And Hypocritical..!
Mar 25, 2012
Highly Creative Technically Nerdy Cool Dork Types.
Jan 29, 2012
Is Your Company Dumb? Yes or No, Choose One.
Jan 23, 2012
Heroes To Zeroes.
Jan 18, 2012
There’s No ‘I’ In Team (there is a ‘me’ though).
Jan 10, 2012
That “V” Word.
Dec 5, 2011
Agency Profits, Santa Claus & Unicorns.
Nov 26, 2011
To App Or Not To App..?
Nov 19, 2011
Agency Anatomy 101?
Nov 15, 2011
Digital Talent Says No To You. Yes, You.
Oct 29, 2011
Warning – Very Smart Person Content In Here.
Oct 24, 2011
The 147 That Ruled The World.
Oct 22, 2011
OMG HTML5 PWNS FLASH WTF?!
Oct 17, 2011
If You Start Me Up…
Sep 12, 2011
Technology, Say Hi To Cheese.
Sep 4, 2011
A Tangled Web..!
Aug 30, 2011
Nothing New Under The Sun.
Aug 26, 2011
Dear God Please Make It Stop.
Aug 18, 2011
Talentless.
Aug 14, 2011